The most relevant customer dialogue starts with optimal reach. 

Improve customer reach with updated customer databases and increase business growth with targeted audiences - based on CRM customer data - for the most effective online and offline marketing campaigns.

EXPERTS IN DATA-DRIVEN DIALOGUES

Through pragmatic solutions at the intersection of data, technology, and marketing, EDM supports organizations in creating the most up-to-date and correct customer database, compiling and using relevant target groups for online and offline customer acquisition, and optimally rendering leads through solid prospect data management.

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Solutions

"After switching suppliers, EDM's better address quality has resulted in significant savings on return mail. Furthermore, the improved data quality has prevented unnecessary annoyance among those we wrote to. In the end, better prospects have been achieved."
André Bezemer
Commercial Manager
"Following the amended privacy legislation of 1 March 2007, we found a partner in EDM that provides us with useful addresses for DM purposes. With those addresses, we can still target with razor-sharp precision in the campaigns we launch for our clients and these mailings deliver the desired returns. Thanks to EDM's Automotive database, we can still select the right audience. That is worth a lot to us and our clients!"
Marcel Barnas
Director/owner
"The cooperation with EDM is of a high standard and has helped take Renault's data strategy to the next level. Through data enrichment, targeting, analytics and defining look-a-like profiles, the results and efficiency of Renault's marketing activities have increased."
Hubert Frederix
Marketing Manager Renault Netherlands
"Kinderhulp is committed to helping children who grow up in poverty and are excluded as a result. This requires money through collectors, donors and legacies. EDM has supported us for years to get enough people and resources on all these fronts. A strong partnership that we are more than satisfied with."
Jan Wezendonk
Director
"We have had good experiences with EDM for years. The collaborative and flexible staff ensure that we can apply better, even deeper and more efficient profiling each time. This applies to both the optimisation of audience campaigns and during the general campaign period. Year after year, we experience EDM as a pleasant cooperation partner".
Geert Jan Kroes
Database Marketeer
"EDM carried out an online profiling for us with surprising results. They offer an interesting concept combining offline and online profiles in a unique way."
Guus Bollen
Specialist Database Analysis
"In cooperation with EDM, we can reach our audience better and get in touch with more potential customers. We also experience the analyses after a direct mailing as good and useful, so that a next campaign can be optimised."
Hans de Rooij
Marketing Manager

Cases

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News

13 Feb 2024

Two-part series on Customer Match

Truly effective targeting and advertising is only possible by combining online and offline data.
Read more
19 Oct 2023

The Data Agency strengthens its position in the customer insight market with the acquisition of Whooz

The Data Agency announces the acquisition of Whooz, a renowned company specializing in customer insight.
Read more
31 Aug 2022

KICK START SECOND HALF OF THE YEAR FOR THE DATA AGENCY WITH ACQUISITION OF CAMPAIGNS UNLIMITED

Today The Data Agency announces the acquisition of Campaigns Unlimited. With this, the group strengthens its footprint in the Netherlands.
Read more
27 Jul 2022

In Memoriam Lejo Duivenvoorde

To our great sorrow, our very dear colleague and digital mentor Lejo Duivenvoorde unexpectedly passed away on Sunday, July 24. 
Read more
03 May 2022

The Data Agency strengthens position in Germany by acquiring Global Group

The Data Agency announces the acquisition of the German business-to-consumer marketing business of Dun & Bradstreet.
Read more

More news

These organisations already work with EDM

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Everything you need to know about Audiences from EDM

In this brochure you will learn more about how you can apply Audiences from EDM and what the advantages are of targeting the most relevant audience

Would you like to know more? Leave your details below and we will send you the Audiences brochure as a PDF.

Request the whitepaper

Wondering how your organisation can achieve higher conversions with its own customer data? Leave your details and receive the full whitepaper immediately.

SMART Audience Builder

Are you responsible for acquiring new customers? Do you use data in your campaigns? Then use the SMART Audience Builder and convert up to 600% better than before in just a few clicks.

The SMART Audience Builder is an easy-to-use cloud tool that provides organizations with the ability to apply knowledge and insights to their own marketing data in order to increase conversions. Load any form of your own CRM data (Postal Code, House Number, Addition, Email, Phone) into the tool and gain additional insights from your own data. Through automatic integration with various knowledge and intelligence sources, you can apply attribute selections and predictive models to set up the most effective target audiences for activation. Throughout the entire process, you remain in control of your own data.

Audiences

Approaching new relevant consumers who are genuinely interested in your proposition or product? EDM helps organizations create insights into existing customer groups, which can then be used to find potential new customers within the Netherlands.

With Audiences, we analyze the target audience based on historical data and data from current customer segments. This results in a target audience profile and channel preferences. We then set goals for all desired channels (Direct Mail, DPG media, Marktplaats, phone, and inserting). With access to extensive consumer databases, the best audiences are created based on various socio-demographic data, lifestyle characteristics, or advanced look-alike models. This enables the creation and activation of the best possible audiences, resulting in an average doubling of conversions.

Data-driven acquisition

An integrated customer acquisition solution. The proven method for effective data-driven marketing.

For every organization, acquiring new customers is crucial. To achieve this, recruitment campaigns need to be set up as effectively as possible. This means approaching the right target audience through the right channels in a data-driven manner. EDM has a proven method for data-driven marketing, which involves an iterative process consisting of 6 steps:

  1. Define the target audience
  2. Set goals
  3. Collect data
  4. Analyze data
  5. Apply insights
  6. Analyze results

EDM analyzes the existing customer database and ensures its accuracy and currency. It improves the quality of incoming leads and analyzes them to gain insights into "who is the customer?". Then, an assessment is made of the channels already being used, which additional channels can be added, and how to optimize them as effectively as possible. This results in improved conversion rates and effectiveness, which serves as input for reworking non-conversions and continuously optimizing recruitment campaigns.

SMART Audience Builder

Are you responsible for acquiring new customers? Do you use data in your campaigns? Then use the SMART Audience Builder and convert up to 600% better than before in just a few clicks.

The SMART Audience Builder is an easy-to-use cloud tool that provides organizations with the ability to apply knowledge and insights to their own marketing data in order to increase conversions. Load any form of your own CRM data (Postal Code, House Number, Addition, Email, Phone) into the tool and gain additional insights from your own data. Through automatic integration with various knowledge and intelligence sources, you can apply attribute selections and predictive models to set up the most effective target audiences for activation. Throughout the entire process, you remain in control of your own data.

Audiences

Approaching new relevant consumers who are genuinely interested in your proposition or product? EDM helps organizations create insights into existing customer groups, which can then be used to find potential new customers within Belgium.

With Audiences, we analyze the target audience based on historical data and data from current customer segments. This results in a target audience profile and channel preferences. We then set goals for all desired channels (Direct Mail, DPG media, Marktplaats, phone, and inserting). With access to extensive consumer databases, the best audiences are created based on various socio-demographic data, lifestyle characteristics, or advanced look-alike models. This enables the creation and activation of the best possible audiences, resulting in an average doubling of conversions.

Data-driven acquisition

An integrated customer acquisition solution. The proven method for effective data-driven marketing.

For every organization, acquiring new customers is crucial. To achieve this, recruitment campaigns need to be set up as effectively as possible. This means approaching the right target audience through the right channels in a data-driven manner. EDM has a proven method for data-driven marketing, which involves an iterative process consisting of 6 steps:

  1. Define the target audience
  2. Set goals
  3. Collect data
  4. Analyze data
  5. Apply insights
  6. Analyze results

EDM analyzes the existing customer database and ensures its accuracy and currency. It improves the quality of incoming leads and analyzes them to gain insights into "who is the customer?". Then, an assessment is made of the channels already being used, which additional channels can be added, and how to optimize them as effectively as possible. This results in improved conversion rates and effectiveness, which serves as input for reworking non-conversions and continuously optimizing recruitment campaigns.